Role: Lead Designer and Front-End Engineer.
AirAsia is the world's best low-cost airline, and a pioneer of low-cost travel in Asia. It had low app engagement and huge drop off to complete a flight booking with its 30+ screens.
I was hired to design the UX and develop the front-end library.
The old app with 30+ steps
More steps is good for your health, but not for a flight booking app. The old app needed 30+ steps to complete a booking process, not to mention the outdated visual design.
Excessive use of red and cluttered interface.
Early prototype
The very early prototype to show the new concept.
Wireframes
More prototype iterations…
The app as of June 2012
The new app had 38% fewer screens, and it took only around 13 screens to complete the booking process, compared to 30+ with the old app.
