Overview
Gojek is one of the largest SuperApp in SEA, with >150M users and 20+ verticals (ride hailing, food delivery, package delivery, e-wallet (GoPay), etc).
Role: Director of Design, Heading the Innovation Lab, Design Sprint Master, Hands-on design
Teams: Cross functional teams, including 2 Product Designers and 2 Design Operators (DesignOps Team)
Achievements
8x increase of GMV. 19x SKUs sold increase. See the news. 8x users increase of the service.
The MVP
Journing mapping
Concept exploration
The prototype